External Strategic Board

External Strategic Board is an initiative and advisory body of VŠEM. The members are the representatives of the individual study groups and study programmes on one hand and VŠEM graduates, the academic and administrative staff and external specialists on the other hand.

Activities of the External Strategic Board

The task of the members of the External Strategic Board is to submit suggestions concerning the strategy of the future development of VŠEM. Together with the Student's Board, they suggest possible short-term and long-term projects (student's projects, meetings, sport events etc.) and help to carry them out.

Members of the External Strategic Board of VŠEM

Petr Buchbauer

He serves as the CEO of the consulting and technology company Lundegaard. In addition to managing the company, he focuses on business development with key clients, occasionally acting as the lead consultant in areas such as architecture, infrastructure, UX concepts, and overall implementation approach. As a former project manager and head of the project management office, he has completed over 150 projects for more than 40 clients across the European market. Both at work and outside of it, he is most often seen with his dog by his side, or occasionally with a saxophone in hand.

Martina Hrušínská

She gained her first professional experience in the corporate environment at Mars and Sodexo in Prague. She then worked abroad at International SOS, focusing on business development in Southeast Asia. After relocating to London, where she also earned an MBA, she managed a team responsible for expansion in the UK and Scandinavian markets. Upon returning to the Czech Republic, she served as the CEO of the German company Melitta for the Czech Republic and Slovakia for 20 years.

Andrea Hurychová

She began her career in marketing at Google’s Czech office. As influencer marketing was emerging as a major phenomenon, she became the Executive Director of the Utubering festival—one of the largest events for Generation Z. She is the founder and former CEO of the digital agency WeDigital, which she successfully sold after eight years of leadership. Under her guidance, digital campaigns were created for brands such as Google, L’Oréal, Plzeňský Prazdroj, Unilever, P&G, and others.

Adéla Krausová

She is one of the respected figures in Czech marketing and brand consulting. For more than ten years, she led the agency WMC Grey, contributing to its growth, managing strategic projects, and overseeing a team of eighty. After leaving the agency world, she focused on independent consulting and developing her own projects, including the tech startup Eloee, which is dedicated to repairability and sustainability in electronics.

Ratibor Líbal

He is a co-founder of ACTUM Digital and brings over two decades of experience in digital transformation and business strategy. Throughout his career, he has been involved in the creation of several successful digital projects, consistently demonstrating the ability to effectively align technological solutions with business goals. In addition to his entrepreneurial activities, Ratibor is a recognized leader in corporate culture and people management. He graduated from the University of Economics in Prague and furthered his education at the Stanford Graduate School of Business.

Firas Oukde

He is one of the prominent figures in the Czech and Slovak event scene, specializing in strategic management, business development, and scaling experience-based services. He is the founder and CEO of MyProm, which he has grown since 2015 from the ground up into a market leader in graduation balls and student events; the company now operates in the Czech Republic and Slovakia, with ambitions for gradual expansion into other European countries. Firas has developed a functional business model, a strong sales system, and a comprehensive “A–Z” approach to event management that combines trust, emotion, and precise execution.