VSEM EN > Studies at VŠEM > Study Programmes > Bachelor (Bc./BBA)

Bachelor (Bc./BBA)

Three-year bachelor degree programme (Business Economics, Communication and Human Resources, Marketing) with field specializations is realized in czech language (full-time, part-time and distance form of study).

NOTE: The bachelor programme taught in English is currently not opening for the Academic Year 2017/2018.

Business Economics

  • FINANCE
  • HUMAN RESOURCES
  • INTERNATIONAL MANAGEMENT
  • MARKETING AND ADVERTISEMENT

Communication and Human Resources

  • COMMUNICATION AND SOCIETY
  • PSYCHOLOGY AND SOCIOLOGY
  • HUMAN RESOURCE MANAGEMENT
  • COMMUNICATION IN MANAGEMENT
  • HUMAN RESOURCES

Marketing

  • COMMUNICATION AND MEDIA
  • MARKETING AND ADVERTISING STRATEGIES
  • PERSONNEL MARKETING
  • SOCIAL MEDIA
  • MARKETING MANAGEMENT
  • MARKETING AND ADVERTISEMENT

Content and form of study

Content and form of bachelor study programme (Bc.) is given by specific requirements of graduate´s professional assertion in leading positions in middle and lower management.

  • Part-time form of study I is realized in form of 1-2 days tuition blocks at the weekends (Saturday or Sunday, 1-3 times per trimester)
  • Part-time form of study II is realized in form of intensive tuition blocks, 4-5 days in the weekdays (Monday-Friday, once per trimester/ study course)
  • Full-time form of study is realized in form of 2 or 3 days tuition blocks during the week (Monday-Friday, 4-5 times per trimester)
  • Distance form of study is an individual, on-line form based on self-study with opportunity to pass exams during a whole year
  • Tuition of study subjects is realized through interactive video-applications VSEM (videolearning VŠEM, VideoForum VSEM, Video consultations) and standard tuition blocks.

Examination and Study Outcomes (ZK, SP, ZP, ZZK)

Examination and Study outcomes (exam - ZK, credit - ZP, semiar paper - SP, practical application - PA, final exam - ZZK, bachelor thesis - BP)

YEAR
SUMMARY OF EXAMINATION AND STUDY OUTCOMES
CREDITS P/K
I. - III. Study subjects (EZT)
Basic block /9x ZK
Field block /10x ZK
Specialization block /5x ZK
Foreign languages (ENG, GER) /1x ZK
43
43
25
5
Seminar paper (defence of SP)
Seminar paper I (Basic block) /1x SP
Seminar paper II (Field block) /1x SP

8/12
8/12

Practical application
Praxis / ZP
Field trips, Seminars, Lectures / ZP
4/-
8/-
Final exams (EZZK)
Written final exam / 2x ZZK 10/10
10/10
Final thesis and defence of BP
Bachelor thesis /1x BP 20/20