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Bachelor (Bc./BBA)

The three-year bachelor degree programme (Business Economics, Communication and Human Resources, Marketing) with field specializations is realized in Czech language (full-time, part-time and distance form of study).

NOTE: Opening of the given study programme in full or part-time form of study is dependent on a sufficient number of applicants.


Elective subjects
Change Management Fundamentals of Copywriting Practical Company Management
Communication Skills and Rhetorics Fundamentals of Digital Marketing Presentation Skills
Crisis Communication International Financial Reporting Standards Prognostic Methods
Crisis Management Investment Psychology and Psychotherapy
Data-Based Marketing Leadership Psychology in Human Resource Management
Efficient Recruitment and Selection of Employees

Management of Contributory Organizations

Public Relations, Communication and Media

European Integration Managerial Controlling Reputation Management
Financial Audit Market Environment Retention and Acquisition in the Sales Channel
Financial Literacy Money and Banking Systemic Thinking in Managerial Practice
Financial Mathematics Motivation within the Working Negotiations  
Financial Stability Non-Profit Organisations