Bachelor (Bc.)

Three-year bachelor degree programme (Business Economics, Communication and Human Resources, Marketing) with field specializations is realized in czech language (full-time and part-time form of study).

NOTE: The bachelor programme taught in English is currently not opening for the Academic Year 2016/2017.

Business economics

  • FINANCE
  • HUMAN RESOURCES
  • INTERNATIONAL MANAGEMENT
  • MARKETING AND ADVERTISEMENT

Communication and Human Resources

  • COMMUNICATION AND SOCIETY
  • PSYCHOLOGY AND SOCIOLOGY
  • HUMAN RESOURCE MANAGEMENT
  • COMMUNICATION IN MANAGEMENT
  • HUMAN RESOURCES

Marketing

  • COMMUNICATION AND MEDIA
  • MARKETING AND ADVERTISING STRATEGIES
  • PERSONNEL MARKETING
  • SOCIAL MEDIA
  • MARKETING MANAGEMENT
  • MARKETING AND ADVERTISEMENT

Content and form of study

Content and form of bachelor study programme (Bc.) is given by specific requirements of graduate´s professional assertion in leading positions in middle and lower management.

  • Part-time form of study I is realized in form of 1-2 days tuition blocks at the weekends (Saturday or Sunday, 1-3 times per trimester)
  • Part-time form of study II is realized in form of intensive tuition blocks, 4-5 days in the weekdays (Monday-Friday, once per trimester/ study course)
  • Full-time form of study is realized in form of 2 or 3 days tuition blocks during the week (Monday-Friday, 4-5 times per trimester)
  • Tuition of study subjects is realized through interactive video-applications VSEM (videolearning VŠEM, VideoForum VSEM, Video consultations) and standard tuition blocks.