Bachelor (Bc./BBA)
The three-year bachelor degree programme (Business Economics, Communication and Human Resources, Marketing) with field specializations is realized in Czech language (full-time, part-time and distance form of study).
NOTE: Opening of the given study programme in full or part-time form of study is dependent on a sufficient number of applicants.
Specialization
| Elective subjects | ||
|---|---|---|
| Change Management | Fundamentals of Copywriting | Practical Company Management |
| Communication Skills and Rhetorics | Fundamentals of Digital Marketing | Presentation Skills |
| Crisis Communication | International Financial Reporting Standards | Prognostic Methods |
| Crisis Management | Investment | Psychology and Psychotherapy |
| Data-Based Marketing | Leadership | Psychology in Human Resource Management |
| Efficient Recruitment and Selection of Employees |
Management of Contributory Organizations |
Public Relations, Communication and Media |
| European Integration | Managerial Controlling | Reputation Management |
| Financial Audit | Market Environment | Retention and Acquisition in the Sales Channel |
| Financial Literacy | Money and Banking | Systemic Thinking in Managerial Practice |
| Financial Mathematics | Motivation within the Working Negotiations | |
| Financial Stability | Non-Profit Organisations | |
