VSEM EN > Studies at VŠEM > Study Programmes > Bachelor (Bc./BBA)

Bachelor (Bc./BBA)

Three-year bachelor degree programme (Business Economics, Communication and Human Resources, Marketing) with field specializations is realized in czech language (full-time and part-time form of study).

NOTE: The bachelor programme taught in English is currently not opening for the Academic Year 2017/2018.

Business economics

  • FINANCE
  • HUMAN RESOURCES
  • INTERNATIONAL MANAGEMENT
  • MARKETING AND ADVERTISEMENT

Communication and Human Resources

  • COMMUNICATION AND SOCIETY
  • PSYCHOLOGY AND SOCIOLOGY
  • HUMAN RESOURCE MANAGEMENT
  • COMMUNICATION IN MANAGEMENT
  • HUMAN RESOURCES

Marketing

  • COMMUNICATION AND MEDIA
  • MARKETING AND ADVERTISING STRATEGIES
  • PERSONNEL MARKETING
  • SOCIAL MEDIA
  • MARKETING MANAGEMENT
  • MARKETING AND ADVERTISEMENT

Content and form of study

Content and form of bachelor study programme (Bc.) is given by specific requirements of graduate´s professional assertion in leading positions in middle and lower management.

  • Part-time form of study I is realized in form of 1-2 days tuition blocks at the weekends (Saturday or Sunday, 1-3 times per trimester)
  • Part-time form of study II is realized in form of intensive tuition blocks, 4-5 days in the weekdays (Monday-Friday, once per trimester/ study course)
  • Full-time form of study is realized in form of 2 or 3 days tuition blocks during the week (Monday-Friday, 4-5 times per trimester)
  • Tuition of study subjects is realized through interactive video-applications VSEM (videolearning VŠEM, VideoForum VSEM, Video consultations) and standard tuition blocks.

Academic/Professional Focus of Studies

VŠEM offers to students an opportunity to choose between academic or professional focus of the study program in terms of of utmost individualization of outcomes of studies (e.g. exams, academic writings, professional practice, practical applications).

  • Academic and professional (practical) focus of studies is possible for BBA/ MSc./MBA
  • Common content of studies and tutorials with different outcomes within control of studies (e.g. exams, academic writings, professional practice, study duties, form and extent of professional practice, conditions for completion of study courses, grade and studies) according to student's preferences and interests.

Owerview of Control of studies

It is in student's competence to fullfill mandatory ECTS for exams, credits and academic works based on his/her study, professional and time preferences, or more precisely according to the conditions of study programme focus.

STUDY OUTCOMESACADEMICPROFESSIONAL
Exams Electronic exam (multiple choice+open questions) Electronic exam (multiple choice)
Academic works Seminar paper (SP)
Credit work 
Practical work 
Credit work
Professional practice Certificate from the employer (full-time form of studies) 8/12 weeks (MSc./BBA) in studied field
Presentation of works Yes Yes
Credits Optional min. 50%
Cycle Guests VŠEM Optional min. 1x per trimester
Projects of VŠEM / StartUp VŠEM Optional min. 1x per studies

Examination and Study Outcomes (ZK, SP, ZP, ZZK)

Examination and Study outcomes (exam - ZK, credit - ZP, semiar paper - SP, practical application - PA, final exam - ZZK, bachelor thesis - BP)

YEAR
SUMMARY OF EXAMINATION AND STUDY OUTCOMES
CREDITS P/K
I. - III. Study subjects (EZT)
Basic block /9x ZK
Field block /10x ZK
Specialization block /5x ZK
Foreign languages (ENG, GER) /1x ZK
43
43
25
5
Seminar paper (defence of SP)
Seminar paper I (Basic block) /1x SP
Seminar paper II (Field block) /1x SP

8/12
8/12

Practical application
Praxis / ZP
Field trips, Seminars, Lectures / ZP
4/-
8/-
Final exams (EZZK)
Written final exam / 2x ZZK 10/10
10/10
Final thesis & it´s defence (BP)
Bachelor thesis /1x BP 20/20