The three-year bachelor degree programme (Business Economics, Communication and Human Resources, Marketing) with field specializations is realized in Czech language (full-time, part-time and distance form of study).
NOTE: Opening of the given study programme in full or part-time form of study is dependent on a sufficient number of applicants.
|Change Management||Fundamentals of Copywriting||Practical Company Management|
|Communication Skills and Rhetorics||Fundamentals of Digital Marketing||Presentation Skills|
|Crisis Communication||International Financial Reporting Standards||Prognostic Methods|
|Crisis Management||Investment||Psychology and Psychotherapy|
|Data-Based Marketing||Leadership||Psychology in Human Resource Management|
|Efficient Recruitment and Selection of Employees||
Management of Contributory Organizations
Public Relations, Communication and Media
|European Integration||Managerial Controlling||Reputation Management|
|Financial Audit||Market Environment||Retention and Acquisition in the Sales Channel|
|Financial Literacy||Money and Banking||Systemic Thinking in Managerial Practice|
|Financial Mathematics||Motivation within the Working Negotiations|
|Financial Stability||Non-Profit Organisations|