Structure of Studies (MAR)

The Bachelor’s field of study Marketing (part-time study K1) includes 15 modules divided into six groups (AM - Administrative Module, BM – basic modules, PRM – professional basis modules, PSM – professional specialization modules, SB - seminar block, FM – final module). Conditions for completion of study subject (EX - examination, CR - credit) and seminar block (SP - seminar paper). Minimum required number of ECTS credits (C) for the bachelor´s programme (Bc. degree) is 180.
Professional Specialisation Module (PSM)*  Students choose one optional PSM within the standard period of study.
Seminar Block I - III (SB)** SB I - III includes study modules from which students choose the appropriate number of seminar papers (3 elective SP for the entire study). The seminar block includes practical application (PA).
State Final Exams (ZZK)*** Written SFE include the study subjects whose classification (1-3) is required for passing the SFE. 

Completion of Studies (EX, SP, CR, FE)

TRIMESTERSTUDY 
EXAMS/ SEMINAR PAPERS/ CREDITS/FINAL EXAMS
C
I. - IX. Study subjects
(31 mandatory)
Basic Modules BM /15 EX
Professional Basis Modules PRM /12 EX
Professional Specialisation Modules PSM /3 EX
Foreign Language /1 EX
45
36
12
5
Seminar papers
(3 mandatory)
Seminar paper BM /1 SP
Seminar paper  PRM /1 SP
Seminar paper  PSM /1 SP
12
12
6
State Final Exams
(3 mandatory)
Economics /1 SFE
Business Economics and Management /1 SFE
Field Basis /1 SFE
10
10
10

Recommended Study Plan

TrimesterStudy ModuleStudy Subject / Method of Completion
C
 I.-III. Administrative Module (AM) Introduction to Studies /CR
Course and Administration of Studies /CR
Prezentation and Communication Skills /CR
-
-
-
Managerial Economics (BM) Macroeconomics /EX
Microeconomics /EX
Economic Policy /EX
3
3
3
Business Economics (BM) Exact thinking in Economics /EX
Business Economics I /EX
Business Economics II /EX
3
3
3
Management (BM) Introduction to Management /EX
Change Management /EX
Strategy and Strategic Analysis /EX
3
3
3
Seminar Block I (SB)**
(1 obligatory SP and PA)
Managerial Economics /SP
Business Economics /SP
Management /SP
Practical Applications /CR

12

-
SFE Economics***
(1 mandatory written final exam)
Microeconomics
Macroeconomics
Economic Policy
10
IV.-VI. Law and Entrepreneurship (BM) Introduction to Law /EX
Labour Law /EX
Commercial Law /EX
3
3
3
Marketing (PRM) Introduction to Marketing /EX
Consumption Behaviour and Market Segmentation /EX
Marketing Mixture /EX
3
3
3
Psychology and Sociology (PRM) Psychology /EX
Data Analysis in Economics /EX
Sociology of Management /EX
3
3
3
Seminar Block II (SB)**
(1 obligatory SP and PA)
Marketing /SP
Psychology and Sociology /SP
Communications and Media /SP
Marketing II /SP
Practical Applications /CR

12


-
SFE Business Economics and Management***
(1 mandatory written final exam)
Business Economics I-II
Change Management
Strategy and Strategic Analysis
10
VII.-XI. Business Information Systems (BM) Business Informatics /EX
Applicaton of Business Informatics /EX
Business Intelligence /EX
3
3
3
Marketing II Marketing Research /EX
Strategic Marketing /EX
International Marketing /EX
3
3
3
Communication and Media (PRM) Mass Communication /EX
Media Communication /EX
Marketing Communication /EX
3
3
3
Advertisement and Public Relations (PSM) Media and Advertising Environment /EX
Public Relations /EX
Advertising Strategy /EX
4
4
4
International Marketing Communication (PSM) Analysis of the International Environment /EX
Target groups and Marketing Communication Infrastructure /EX
Communication Mixture /EX
4
4
4
Law and Entrepreneurship II (PSM) Law of Contract (civil-law obligations) /EX
Law of Contract (business-law obligations) /EX
Common Plea /EX
4
4
4
Project Management (PSM) Project management I /EX
Project management II /EX
Managerial Decision Making /EX
4
4
4
Public Administration and EU (PSM) Public Administration Management /EX
European Union /EX
Public Finance /EX
4
4
4
Sport Marketing (PSM) Advertisement and Sponsorship in Sports /EX
Marketing of Sport Services and Events /EX
Public Relations for Sport Organosations /EX
4
4
4
Sports Management (PSM) Sport in the Context of Society /EX
Law in Sports /EX
Sports Management /EX
4
4
4
Business Management (PSM) Business Management /EX
Financial and legal aspects of business transactions /EX
Business Skills /EX
4
4
4
NGO Management (PSM) Principles of Beneficence /EX
NGO Management /EX
NGO Marketing /EX
4
4
4
Seminar Block III (SB)**
(1 obligatory SP and PA)
SP in relation to the selected Professional Specialisation Module /SP
Practical Applications /CR
6

-
SFE Field Basis***
(1 mandatory written final exam)
Consumption Behaviour and Market Segmentation
Marketing Mixture
Psychology
Sociology of Management
10
Foreign Language  English Language A1 /EX 5
Final Module (FM) Bachelor's Seminar /CR
Examination Seminar /CR
Bachelor's Work /BW
Comprehensive Oral State Final Exam /SFE
-
-
22
-