Structure of Studies (MAR)
The Bachelor’s field of study Marketing (part-time study K1) includes 15 modules divided into six groups (AM - Administrative Module, BM – basic modules, PRM – professional basis modules, PSM – professional specialization modules, SB - seminar block, FM – final module). Conditions for completion of study subject (EX - examination, CR - credit) and seminar block (SP - seminar paper). Minimum required number of ECTS credits (C) for the bachelor´s programme (Bc. degree) is 180.
| Professional Specialisation Module (PSM)* | Students choose one optional PSM within the standard period of study. |
|---|---|
| Seminar Block I - III (SB)** | SB I - III includes study modules from which students choose the appropriate number of seminar papers (3 elective SP for the entire study). The seminar block includes practical application (PA). |
| State Final Exams (ZZK)*** | Written SFE include the study subjects whose classification (1-3) is required for passing the SFE. |
Completion of Studies (EX, SP, CR, FE)
| TRIMESTER | STUDY | EXAMS/ SEMINAR PAPERS/ CREDITS/FINAL EXAMS | C |
|---|---|---|---|
| I. - IX. | Study subjects (31 mandatory) |
Basic Modules BM /15 EX Professional Basis Modules PRM /12 EX Professional Specialisation Modules PSM /3 EX Foreign Language /1 EX |
45 36 12 5 |
| Seminar papers (3 mandatory) |
Seminar paper BM /1 SP Seminar paper PRM /1 SP Seminar paper PSM /1 SP |
12 12 6 |
|
| State Final Exams (3 mandatory) |
Economics /1 SFE Business Economics and Management /1 SFE Field Basis /1 SFE |
10 10 10 |
Recommended Study Plan
| Trimester | Study Module | Study Subject / Method of Completion | C |
|---|---|---|---|
| I.-III. | Administrative Module (AM) | Introduction to Studies /CR Course and Administration of Studies /CR Prezentation and Communication Skills /CR |
- - - |
| Managerial Economics (BM) | Macroeconomics /EX Microeconomics /EX Economic Policy /EX |
3 3 3 |
|
| Business Economics (BM) | Exact thinking in Economics /EX Business Economics I /EX Business Economics II /EX |
3 3 3 |
|
| Management (BM) | Introduction to Management /EX Change Management /EX Strategy and Strategic Analysis /EX |
3 3 3 |
|
| Seminar Block I (SB)** (1 obligatory SP and PA) |
Managerial Economics /SP Business Economics /SP Management /SP Practical Applications /CR |
12 - |
|
| SFE Economics*** (1 mandatory written final exam) |
Microeconomics Macroeconomics Economic Policy |
10 | |
| IV.-VI. | Law and Entrepreneurship (BM) | Introduction to Law /EX Labour Law /EX Commercial Law /EX |
3 3 3 |
| Marketing (PRM) | Introduction to Marketing /EX Consumption Behaviour and Market Segmentation /EX Marketing Mixture /EX |
3 3 3 |
|
| Psychology and Sociology (PRM) | Psychology /EX Data Analysis in Economics /EX Sociology of Management /EX |
3 3 3 |
|
| Seminar Block II (SB)** (1 obligatory SP and PA) |
Marketing /SP Psychology and Sociology /SP Communications and Media /SP Marketing II /SP Practical Applications /CR |
12 - |
|
| SFE Business Economics and Management*** (1 mandatory written final exam) |
Business Economics I-II Change Management Strategy and Strategic Analysis |
10 | |
| VII.-XI. | Business Information Systems (BM) | Business Informatics /EX Applicaton of Business Informatics /EX Business Intelligence /EX |
3 3 3 |
| Marketing II | Marketing Research /EX Strategic Marketing /EX International Marketing /EX |
3 3 3 |
|
| Communication and Media (PRM) | Mass Communication /EX Media Communication /EX Marketing Communication /EX |
3 3 3 |
|
| Advertisement and Public Relations (PSM) | Media and Advertising Environment /EX Public Relations /EX Advertising Strategy /EX |
4 4 4 |
|
| International Marketing Communication (PSM) | Analysis of the International Environment /EX Target groups and Marketing Communication Infrastructure /EX Communication Mixture /EX |
4 4 4 |
|
| Law and Entrepreneurship II (PSM) | Law of Contract (civil-law obligations) /EX Law of Contract (business-law obligations) /EX Common Plea /EX |
4 4 4 |
|
| Project Management (PSM) | Project management I /EX Project management II /EX Managerial Decision Making /EX |
4 4 4 |
|
| Public Administration and EU (PSM) | Public Administration Management /EX European Union /EX Public Finance /EX |
4 4 4 |
|
| Sport Marketing (PSM) | Advertisement and Sponsorship in Sports /EX Marketing of Sport Services and Events /EX Public Relations for Sport Organosations /EX |
4 4 4 |
|
| Sports Management (PSM) | Sport in the Context of Society /EX Law in Sports /EX Sports Management /EX |
4 4 4 |
|
| Business Management (PSM) | Business Management /EX Financial and legal aspects of business transactions /EX Business Skills /EX |
4 4 4 |
|
| NGO Management (PSM) | Principles of Beneficence /EX NGO Management /EX NGO Marketing /EX |
4 4 4 |
|
| Seminar Block III (SB)** (1 obligatory SP and PA) |
SP in relation to the selected Professional Specialisation Module /SP Practical Applications /CR |
6 - |
|
| SFE Field Basis*** (1 mandatory written final exam) |
Consumption Behaviour and Market Segmentation Marketing Mixture Psychology Sociology of Management |
10 | |
| Foreign Language | English Language A1 /EX | 5 | |
| Final Module (FM) | Bachelor's Seminar /CR Examination Seminar /CR Bachelor's Work /BW Comprehensive Oral State Final Exam /SFE |
- - 22 - |
