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VSEM EN > Studies at VŠEM > Study Programmes > Bachelor (Bc./BBA) > Business Economics

Business Economics

Bachelor study programme Business Economics (full-time/part-time) with field specializations (Finance, Human Resources, International Management, Marketing and Advertisement).

I. - III. YEAR
Introduction to Studies/Seminar Paper Workshop
Study and Presentation Skills
Computer Skills		 Bachelor Seminar
Business Management Systems
Logic and Logical Thinking
Economic Thinking and Society
Politology and International Relations
Managerial Economics		 History of Modern Business
Ethics and Social Responsibility
Business Economics II
Business Economics I
Management I
Communication and Communication Skills		 Management II
Marketing
Data Analysis in Economics
Psychology
Human Resources Management
Legal Environment and Society		 Innovations and Entrepreneurship
Economic Policy and Integration
Commercial Law

Specializations

The specialization block consists of 5 compulsory elective subjects corresponding to the field specialization. Students choose 1 specialization block during their study.

  • Accounting and Finance
  • Financial Management
  • Taxes and Tax Policy
  • Financial Analysis
  • Project Management
  • Advertising and Marketing Communication
  • Marketing Research
  • Advertising Strategy
  • Public Relations
  • Project Management
  • Managerial Skills
  • Human Resources Management II
  • Human Resources Development
  • Negotiation and Conflict Solving
  • Project Management
  • Intercultural Communication
  • Principles of Globalization
  • Risk Management
  • Logistics
  • International Transaction

Optional subjects

Selected specialization blocks contain individually optional subjects which may be attended according to a student's study preferences.

  • Financial Audit
  • Financial Literacy
  • Financial Mathematics
  • Financial Stability
  • Investment
  • Managerial Controlling
  • International Financial Reporting Standards
  • Money and Banking
  • Data-Based Marketing
  • Public Relations, Communication and Media
  • Retention and Acquisition in the Sales Channel
  • Prognostic Methods
  • Fundamentals of Digital Marketing
  • Fundamentals of Copywriting
  • Market Environment
  • Presentation Skills
  • Leadership
  • Motivation within the Working Negotiations
  • Managing Team Work
  • Efficient Recruitment and Selection of Employees
  • Communicative Skills and Rhetorics
  • Crisis Communication
  • Psychology in Human Resource Management
  • Psychology and Psychotherapy
  • Crisis Management
  • Change Management
  • European Integration
  • Management of Contributory Organizations
  • Non-Profit Organisations
  • Reputation Management
  • Systemic Thinking in Managerial Practice
  • Practical Company Management