Final examination (FE)	Study modules
Business Management	Business Management, Business Management II
Finance (PS)	Managerial Economics and Finance
Marketing (PS)	Marketing Environment
Human Resources Management (PS)	Human Resources Management

Final Examination in Business Management

The final examination in Business Management has form of a written examination. The topics are based on the standard requirements for Business Management and Business Management II (length of the examination is 60 min., number of choice questions is 24, number of open questions is 6).

• MANAGEMENT: managerial functions, managerial planning, organisation structures forming, control, decision making, company culture structure and its mechanisms, analysis of weak and strong sites of company cultures, company culture importance in company functioning.
• STRATEGIC MANAGEMENT: company strategies and strategy types, business strategies formation, preparation, business project analyses and evaluations, competitive advantage.
• INTERNATIONAL MANAGEMENT: Euro-Management, strategic business objectives of multinational companies, global manager, multi-national companies’ management.
• QUALITY MANAGEMENT: quality management task, quality requirements, economic aspects of quality, quality approaches, care for quality, legal regulations of products and services quality, consumer protection, development tendencies of quality management.
• PRODUCTION AND OPERATIONAL MANAGEMENT: prosperity factors, performance diagnostics, owners and founders aims, rules of procedure, contribution analysis.
• MANAGERIAL DECISION MAKING: decision making processes and their structure, decision in risk and uncertainty, risk management.
• PURCHASE AND PRODUCTION: organisation and purchasing activities management, resources management, strategic purchase management, production principles, subject, way, and purpose of production, production planning, production capacity.

Final Examination in Marketing (PS)

The final examination in Markting has form of a written examination. The topics are based on the standard requirements for Marketing Envirionment (length of the examination is 60 min., number of choice questions is 24, number of open questions is 6).

• MARKETING: marketing principles, strategic resources of marketing attitude, marketing mix, marketing logistics, sale promotion.
• MARKETING ENVIRONMENT: marketing environment characteristics, determining factors of consumers´ behaviour, organized buyers´ behaviour, classification of competition typology.
• MARKETING MIX: marketing philosophy, marketing strategy and its forms (minimum costs strategy, market-oriented strategy), marketing mix as a marketing tools complex.
• MARKETING INFORMATION SYSTEM: information system characteristics and its up dating, data resources, methods of their collecting and processing.
• MARKETING RESEARCH: marketing research purpose and organisation, research objectives and methods, interpretation of the results and formulation of recommendations.
• MARKETING MANAGEMENT: marketing management process phase, marketing planning subject, implementation of proper strategy and its realization in the given market segment.
• DISTRIBUTION MIX: product life cycle, selling way and organisation of sales, retail and wholesale structures (forms, organisation, and management).
• PRICE AND COMMUNICATION POLICY: price setting and ways of its establishing, price adaptation and enforcement of price changes, communication process, promotion rules.
• INTERNATIONAL MARKETING: specifics and problems of market research, international product and price policy, influence of international marketing to company structures and planning.
• CONSUMPTION BEHAVIOUR AND MARKET SEGMENTATION: segmentation criteria and their links with consumptions behaviour, forms and symptoms of consumptions behaviour, methodical procedures for market segmentation.
• PRODUCT POLICY: assortment analysis, attitudes to launching of new products to the market, complex designed product components, consumers´ reception of the product.

Final Examination in Human Resources Management (PS)

• PSYCHOLOGY: social psychology, organisation, and management psychology, counselling psychology, construction, and analysis of personality model, psychical activities and processes.
• LABOUR MARKET AND EMPLOYMENT: labour market in the Czech Republic in the transformation period, institutional characteristics of labour market, qualitative and quantitative characteristics of labour in the national economy.
• LABOUR-LAW FRAMEWORK: individual and collective employment relationships, collective bargaining, employment, salary and wages, forms of by-occupation, relationship of employers and employment offices.
• PERSONNEL POLICY: motivation and stimulation of working behaviour, personnel management policy, job creation, payrolls and wage policy.
• COMPANY LABOUR MARKET: external and internal company labour market and methods of its analyses and research, labour market relationships, company job creation, situation and changes in labour turnover.
• PERSONNEL PLANNING: human resources planning process, getting, selection, and hiring workers, workers´ job, working conditions and requirements characteristics.
• PERSONNEL STRATEGY AND POLICY: personnel department in management structure, personnel department activities, personnel strategy and company policy.
• EVALUATION AND UTILIZATION OF WORKERS: wages and salary systems and their applying, strategy of individual and general work remuneration, qualification salaries, optimisation of labour placement and their dismissals.
• INTERACTION AND COMMUNICATION: relationship of a man, technology, and working environment, interpersonal relationships, personal and social organisation programme, social audit, personality of a manager, communication with the managed workers.
• MOTIVATION AND STIMULATION: effectiveness of personnel management, stimulation aspects in personnel area, motivation programmes, motivation structure, motivation strategy, salary system effectiveness.
• HUMAN RESOURCES DEVELOPMENT: qualification development in the organisation, identification of qualification needs and objectives, methods and means of qualification improvement, evaluation of qualification programmes effectiveness.

Final Examination in Finance (PS)

The final examination in Finance has form of a written examination. The topics are based on the standard requirements for Managerial Economics and Finance (length of the examination is 60 min., number of choice questions is 24, number of open questions is 6).

• IMPORTANCE AND FUNCTION OF ACCOUNTING: accounting system, characteristics of basic accounting forms (financial, managerial).
• DOUBLE ENTRY ACCOUNTING: methodical accounting elements in double-entry system (account making, account bookkeeping, book entries, and accounting documentation).
• FINANCIAL ACCOUNTING: methodology of inventory, fiscal assets, financial and capital accounts and final accounts.
• FINANCIAL ANALYSIS: financial analysis and its procedure, types of financial analysis, financial management in company crisis period.
• FINANCIAL PLANNING: forms of company policy (tax, debt, accounting, liquid credit, dividend) and their purposes.
• LONG-TERM FINANCIAL PLANNING: planned calculations of long-term financial planning, sales forecasting, investment activities planning and long-term financial resources.
• INCOME DISTRIBUTION: ways of income distribution, ways of loss settlement, dividend policy (types, factors, modelling).
• COMPANY FINANCING: principles and assignment of financial management, current (short-term) financing, cash-flow management.
• FINANCES AND FINANCIAL MARKETS: financial markets, tools, and subjects of capital market, trading and central banking, international finances.
• PROPERTY AND CAPITAL STRUCTURE OF A COMPANY: structure of company assets, capital structure of a company, balance, evaluation of company property, company restructuralisation.
• ECONOMIC INCOME AND PROFIT: relationship between revenues, costs and economic result, sales, costs, relationships between profit, production volume, price and costs, selection of an optimal variation, optimal profit point, operation lever.
• INVESTMENT ACTIVITIES: investment conception, investment planning, investment projects classification, company investment classification, financial investment resources, investment effectiveness.