Structure of Studies (MAR/FMAR)
Bachelor study programme Marketing, accredited by ACBSP, (full-time P1/part-time form K1/distance form) with field specializations (Advertisement and Public Relations, Marketing and Advertisement Strategies, Communication and Media, Personnel Marketing). Examination and study outcomes (exam - ZK, credit - ZP).
I. - II. year Basic / Field block
Basic and Field block contain 19 study subjects divided into basic (9 compulsory subjects) and field (10 compulsory subjects) parts of study programme.
| I. YEAR BASIC BLOCK | II. YEAR SECTORAL BLOCK | III. YEAR SPECIALIZATION |
|---|---|---|
| Introduction to Studies /ZP Study and Presentation Skills /ZP Computer Skills /ZP |
Bachelor seminar /ZK Logic and Logic Thinking/ZK Business systems/ZK |
Advertisement and Public Relations |
| Economic Thinking and Society /ZK Politology and International Relations /ZK Managerial Economics /ZK |
History of Modern Business /ZK Ethics and Social Responsibility /ZK Marketing /ZK |
|
| Business and Organization Economics I /ZK Management /ZK Communication and Communication Skills /ZK |
Organizational Culture /ZK Consumer Behavior /ZK Management II /ZK |
|
| Psychology / ZK Human Resources Management /ZK Legal Environment and Society /ZK |
Inovations and Entrepreneurship/ZK Sociology of Management /ZK Marketing Research /ZK |
Specialization block (III. year)
Specialisation block contains 5 compulsory optional study subjects for each field specialization (the possibility of completing the courses with no ties to the field specialization).
| ADVERTISEMENT AND PUBLIC RELATIONS | MARKETING AND ADVERTISING STRATEGIES | ||
|---|---|---|---|
| Mass and Medial Communication /ZK Marketing II /ZK Advertising Strategy /ZK Media and Advertising Environment/ZK Public Relations /ZK |
Advertisement and Marketing Communication /ZK Strategic Marketing /ZK Advertising Strategy /ZK Project Management /ZK Marketing II /ZK |
||
| PERSONNEL MARKETING | COMMUNICATION AND MEDIA | ||
| Human Resources Management II /ZK Public Relations /ZK Human Resources Marketing /ZK Human Resources Development /ZK Negotiation and Conflict Resolution/ZK |
Media and Advertising Environment/ZK Mass and Medial Communication /ZK Marketing Communication /ZK Negotiation and Conflict Resolution /ZK Sociology I /ZK |
Characteristics and Content of Study field
Bachelor study programme includes 3 tuitional (basic, field and specialization) and 2 seminar blocks (seminar papers). The subject is ended by test (ZK), seminar block by seminar paper (SP), the whole study by final state examination (ZZK) and defense of a bachelor thesis (BP).
| CONTENT OF STUDY | CHARACTERISTICS OF STUDY OUTCOME | ||
|---|---|---|---|
| Basic block 9 study subjects |
Subjects of basic block focus on basic aspects of company operations and businesses in relation to the characteristics of their environment. | ||
| Field block 10 study subjects |
Subjects of field block are the foundations of factual / field issues of study and the basis for the specialization of the student. | ||
| Specialization block 5 study subjects |
Subject of Specialization block provide specific knowledge of study field in the context of the student's major field of specialization. | ||
| Seminar block I - II (SB) | Elaboration and defense of two seminar papers SP in basic and field block (Seminar paper I - II). | ||
| Practical application (PA) | Part of full-time study are practical applications PA (expert courses, praxis, field trips, seminars, lectures). For part-time study programmes are practical application voluntarily optional. | ||
| Final exams (ZZK) | Written examinations in basic and field block (oral final exam is part of the thesis defense). |
Examination and Study Outcomes (ZK, SP, ZP, ZZK)
Examination and Study outcomes (exam - ZK, credit - ZP, semiar paper - SP, practical application - PA, final exam - ZZK, bachelor thesis - BP)
| YEAR | SUMMARY OF EXAMINATION AND STUDY OUTCOMES | CREDITS P/K | |
|---|---|---|---|
| I. - III. | Study subjects(EZT) |
Basic block /9x ZK Field block /10x ZK Specialization block /5x ZK Foreign languages (ENG, GER) /1x ZK |
43 43 25 5 |
| Seminar paper (defence of SP) |
Seminar paper I (Basic block) /1x SP Seminar paper II (Field block) /1x SP |
8/12 |
|
| Practical application |
Praxis / ZP Field trips, Seminars, Lectures / ZP |
4/- 8/- |
|
| Final exams (EZZK) |
Economics and Management /1x ZZK Marketing /1x ZZK |
10/10 10/10 |
|
| Final thesis & it´s defence (BP) |
Bachelor thesis /1x BP | 20/20 | |
