Marketing Department

Marketing Department is a special educational department which provides tuition in theoretical economics and the related practice-oriented disciplines within all accredited Bachelor's, Master's and MBA study programmes.

Tuition and specialized consultations

Consultation with the academic staff can be arranged via Study Form/Contact the Lecturer.

Department recommends

Study subjects

Advertisment Intercultural Marketing Marketing Research
Advertisement and Marketing Communication International Environment Mass and Media Communication
Advertisement in Sports International Marketing Mass Communication
Advertising Strategy Market and Consumption Media and Advertising Environment
Advertising Strategy and Planning Marketing I Media Communication
Communication Strategy Marketing II New Media
Company Marketing Productivity Marketing and Marketing Communication Public Relations
Consumer Behaviour Marketing Basics Public Relations in Sports
Human Resources Marketing Marketing Communication Sports Events Marketing
Innovative Strategy Marketing Mix Strategic Marketing

 

Mgr. Jiří Boháček, Dr.

Innovation Marketing on the Web, Marketing Strategy and Planning, Marketing Research

Ing. Bohuslav Bohuněk

Public Relations, Public Relations II, New Media

Jan Brejcha

Brand Building

Ing. Jitka Novotová, Ph.D.

Evaluation of Written Outputs

Ing. Paul Čejka, Ph.D., MSt, MRes, MBA

Lean Business Strategy

PhDr. Mgr. et Mgr. Ondřej Drobník, Ph.D., MAE, MSc., MBA et MBA

Linguistic Marketing, Practical Rhetoric

Dipl. Wi. - Ing. Heinrich Homola (MSIE)

Marketing Communication, International Marketing

doc. Ing. Jan Chocholáč, Ph.D.

Strategic Marketing

doc. Mgr. Zuzana Chytková, Ph.D.

Applied Qualitative Research: Projective Techniques, Marketing for Social Change

Ing. Vítězslav Klement, MBA

Website Development, Social Media Marketing

PhDr. Petr Kopáček

Corporate Philanthropy: How to Do What Really Matters, Communication and Communication Skills

doc. Ing. Jan Koudelka, CSc.

Marketing

Jana Kovářová, MSc.

Marketing for Social Change

Ing. Olga Kutnohorská, Ph.D.

Marketing, Marketing II, Innovation Marketing on the Web, Human Resource Marketing, Media and Advertising Environment, Advertising and Marketing Communication

Ing. Martin Liška, MBA

Value Investment Strategy in Financial Markets

Matúš Luhový

Audio and Marketing

Mgr. David Matoušek, MBA

Digital Marketing, Marketing, Innovation Marketing on the Web, Instagram Marketing, Social Media Marketing, Marketing Communication, New Media

Mgr. Radka Mikulíková

TikTok Workshop, Social Media and Influencer Marketing

Ing. Lenka Anna Moravec

Digital Marketing, Google Analytics, Innovation Marketing on the Web, Advertising Strategy, Artificial Intelligence in Practice, Creating Modern Graphic Presentations in Canva, Social Media Marketing

Mgr. Ivan Rokošný, Ph.D.

Audiovisual Production, History of Film and Audiovisual Studies, Screenwriting and Dramaturgy, Creation of an Audiovisual Work, History of Film and Audiovisual Studies, Audiovisual Studies and Production

Ing. Monika Ryšavá

Marketing, Marketing Plan: Creation and Practical Application

Petr Ryšavý

Political Marketing

David Shorf

Marketing Campaigns in Practice

Ing. Břetislav Stromko, MBA

Data-Driven Marketing, Integrated Marketing Communication Campaign, Marketing Strategy and Planning, Advertising Strategy, Application of Behavioral Economics in Marketing and Advertising

doc. PhDr. Jan Šíma, Ph.D.

Advertising and Marketing in Sports, Sports Management

Ing. Kamila Tišlerová, Ph.D.

Marketing, Sales Team Management, Customer Relationship Management, Strategic Marketing, Web Product Placement, Communication Campaign Creation, Corporate Education Marketing, Business Strategy

PhDr. Josef Voráček, Ph.D.

Advertising and Marketing in Sports, Sports Management