Marketing Department
The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.
Expert consultations
Consultation with the academic staff can be arranged via formulare.vsem.cz.
Department recommends
Study subjects
| Innovative strategies | Media Communication |
| Intercultural marketing | International Marketing |
| Communication Strategy | New Media |
| Marketing | Marketing II |
| Public Relations | PR in Sports |
| Marketing and Marketing Communications | Advertising |
| Marketing Human Resources | Advertising and Marketing Communications |
| Marketing of sport events | Advertising in Sport |
| Advertising and Marketing Communications | Marketing companies' performance |
| Advertising Strategy and Planning | Marketing mix |
| Consumer behavior | Marketing research |
| Strategic Marketing | Massmedia communication |
| Market and Consumption | The international environment |
| Principles of Marketing | Media and advertising environment |
Ing. Kamila Tišlerová, Ph.D.
Marketing
She graduated from the University of Economics. PhD in Economics and Management won in 2012 at the Technical University in Liberec.
Publications
- TIŠLEROVÁ, K. CRM-možnosti využití call-centra ve srovnání s obchodními zástupci, in: Sborník z mezinárodní konference MendelNet PEF 2008, B4U Publishing Brno 2008, ISBN: 978-80-87222-03-4
- TIŠLEROVÁ, K. New trends in CRM: Call-centers, in: Sborník z mezinárodní konference New Economic Challenges, Masarykova Univerzita Brno 2009, ISBN 978-80-210-4815-7
- TIŠLEROVÁ, K. Marketing innovation – success and failure, in: Proceedings of the 4th European Conference on Technology Management, University of the West Scotland Glasgow 2009, ISBN: 1-903978-41-6
- TIŠLEROVÁ, K. The main pillars of CRM, in: Sborník z mezinárodní konference New Economic Challenges II, Masarykova Univerzita Brno 2010, ISBN 978-80-210-5111-9
- TIŠLEROVÁ, K. The introduction of compulsory electronic exchange of documents in the Czech Republic: comparing expectation and reality, in: Proceedings of the ICDGS 2010: International Conference on e-Democracy, e-Government and e-Society, WASET Paris 2010, iss. 66, ISSN: 2070-3724
Scopus (source Journal, příznak Article) - TIŠLEROVÁ, K., VOMÁČKOVÁ, H. Benefits of the European Higher Education Area for Czech students Perceived by Current and Former Students, in: DAN, C. (ed.). Proceedings of ICEMT 2010, International Conference on Education and Management Technology. Institute of Electrical and Electronics Engineers, inc. Cairo, Egypt 2010, ISBN 978-1-4244-8617-5
SCOPUS (příznak Proceedings) - TIŠLEROVÁ, K., ŽAMBOCHOVÁ, M. Classification of individuals: willingness to start their own business based on franchise system, in: Proceedings of APLIMAT conference 2011. Technical University. Bratislava, Slovakia. ISBN 978-80-89313-52-5
- TIŠLEROVÁ, K . Customers´ profitability: methodological approaches. In: KOCOUREK, A. (ed.). Proceedings of the 10th International Conference Liberec Economic Forum 2011. Liberec 2011, pp. 497-506. ISBN: 978-80-7372-755-0
WoS - TIŠLEROVÁ, K., ŽAMBOCHOVÁ, M. Potential of indirect financing of higher education institutions in terms of global economic development. In: KOUCOUREK, A. (ed.). Proceedings of the 10th International Conference Liberec Economic Forum 2011. Liberec 2011, pp. 604-613.
ISBN: 978-80-7372-755-0
WoS - TIŠLEROVÁ, K., ŽAMBOCHOVÁ, M. Marketing segmentation of students willing to study abroad based on cluster analysis. World Academy of Science, Engineering and Technology, Year 7, Issue 77, pp. 795-799. Paris 2011, France. ISSN: 2010-376X, electronic ISSN: 2010-3778
SCOPUS (příznak Article, source type: Journal) - TIŠLEROVÁ, K. Measurement of customer knowledge value. In: Proceedings of the 12th European Conference on Knowledge Management. University of Passau, Germany. Academic Publishing Ltd, 2011, pp. 982-987. ISBN: 978-1-908272-10-2
WoS - VOMÁČKOVÁ, H., ŽAMBOCHOVÁ ,M., TIŠLEROVÁ, K.: Současné ekonomické křižovatky českých vysokých škol. Acta Universitatis Purkynianae Studia Oeconomica. Ústí nad Labem, 2011. 158 s. ISBN: 978-80-7414-406-6
- TIŠLEROVÁ, K., VOMÁČKOVÁ, H. Paradox of Social System in the Czech Republic. World Academy of Science, Engineering and Technology, Year 7, Issue 78, pp. 943-948. Amsterdam 2011, Netherlands. ISSN: 2010-376X, electronic ISSN: 2010-3778.
- TIŠLEROVÁ, K., ŽAMBOCHOVÁ, M. Study abroad: are expectations of Chinese students different? in: Proceedings of International Conference on Education and Management Technology, Shanghai, China, 2011. Volume 13, pp. 82-86. ISBN: 978-981-08-9174-9
- TIŠLEROVÁ, K. Who Are the Customers Sharing Knowledge in Terms of Internet Shopping? In: CEGARRA, J.G. (ed.). Proceedings of the 13th European Conference on Knowledge Management. Universidad Politécnica de Cartagena, Spain. Academic Publishing, Reading, UK. pp. 1186-91 2012 ISBN: 978-1-908272-63-8
Předpoklad WoS - TIŠLEROVÁ, K. Information Interaction in Terms of e-Commerce. In: NAGLE, T. (ed.). Proceedings of the 6th European Conference on Information Management and Evaluation. University College Cork, Ireland. Academic Publishing, Reading, UK. 2012. pp. 307-12. ISBN: 978-1-908272-65-2
Předpoklad WoS - TIŠLEROVÁ, K. Whar are the advantages of Internet shopping as perceived by customers? ACC Journal. 2. vyd. Liberec: Technical university of Liberec, 2012, roč. 18, č. 2. S. 188 – 195. ISSN 1803-9782.
- TIŠLEROVÁ, K. a VOMÁČKOVÁ, H. Economic conception of added value of tertiary education. ACC Journal. 3. vyd. Liberec: Technical university of Liberec, 2012, roč. 18, č. 3. S. 202 – 208. ISSN 1803-9782.
