Marketing Department

The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.

Expert consultations

Consultation with the academic staff can be arranged via

Department recommends

Study subjects

Innovative strategies Media Communication
Intercultural marketing International Marketing
Communication Strategy New Media
Marketing Marketing II
Public Relations PR in Sports
Marketing and Marketing Communications Advertising
Marketing Human Resources Advertising and Marketing Communications
Marketing of sport events Advertising in Sport
Advertising and Marketing Communications Marketing companies' performance
Advertising Strategy and Planning Marketing mix
Consumer behavior Marketing research
Strategic Marketing Massmedia communication
Market and Consumption The international environment
Principles of Marketing Media and advertising environment

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Ing. Břetislav Stromko, MBA

Ing. Břetislav Stromko, MBA

Advertisement and Marketing Communication, Advertising Strategy, Advertising Strategy and Planning

Graduate of the University of Hradec Kralove, where the Faculty of Informatics and Management majored in information management. A few years later he earned an MBA from National Sun Yat-sen University, one of the leading universities in Southeast Asia. Working experience started in KB, and then particularly in communications agency OgilvyOne, where he led an analytical team and marketing projects mainly in the field of telecommunication. Currently, he is the head of the Business Intelligence in Dáme jídlo project. These experiences are trying to pass on to his students at the College of Economics and Management during the courses in Marketing Communications and Marketing Research.


  • Čichovský L., Friml K., Marek A., Krejčí A., Stromko B. (2011): Masová, mediální a marketingová komunikace; VŠEM, ISBN : 978-80- 86730- 69-1