VSEM EN > About VŠEM > Structure and People > Educational Departments > Marketing Department

Marketing Department

The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.

Expert consultations

Consultation with the academic staff can be arranged via formulare.vsem.cz.

Department recommends

Study subjects

Innovative strategies	Media Communication
Intercultural marketing	International Marketing
Communication Strategy	New Media
Marketing	Marketing II
Public Relations	PR in Sports
Marketing and Marketing Communications	Advertising
Marketing Human Resources	Advertising and Marketing Communications
Marketing of sport events	Advertising in Sport
Advertising and Marketing Communications	Marketing companies' performance
Advertising Strategy and Planning	Marketing mix
Consumer behavior	Marketing research
Strategic Marketing	Massmedia communication
Market and Consumption	The international environment
Principles of Marketing	Media and advertising environment

< zpět

Ing. Břetislav Stromko, MBA

Advertisement and Marketing Communication, Advertising Strategy, Advertising Strategy and Planning

Graduate of the University of Hradec Kralove, where the Faculty of Informatics and Management majored in information management. A few years later he earned an MBA from National Sun Yat-sen University, one of the leading universities in Southeast Asia. Working experience started in KB, and then particularly in communications agency OgilvyOne, where he led an analytical team and marketing projects mainly in the field of telecommunication. Currently, he is the head of the Business Intelligence in Dáme jídlo project. These experiences are trying to pass on to his students at the College of Economics and Management during the courses in Marketing Communications and Marketing Research.