The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.
Consultation with the academic staff can be arranged via formulare.vsem.cz.
|Innovative strategies||Media Communication|
|Intercultural marketing||International Marketing|
|Communication Strategy||New Media|
|Public Relations||PR in Sports|
|Marketing and Marketing Communications||Advertising|
|Marketing Human Resources||Advertising and Marketing Communications|
|Marketing of sport events||Advertising in Sport|
|Advertising and Marketing Communications||Marketing companies' performance|
|Advertising Strategy and Planning||Marketing mix|
|Consumer behavior||Marketing research|
|Strategic Marketing||Massmedia communication|
|Market and Consumption||The international environment|
|Principles of Marketing||Media and advertising environment|
Ing. Břetislav Stromko, MBA
Advertisement and Marketing Communication, Advertising Strategy, Advertising Strategy and Planning
Graduate of the University of Hradec Kralove, where the Faculty of Informatics and Management majored in information management. A few years later he earned an MBA from National Sun Yat-sen University, one of the leading universities in Southeast Asia. Working experience started in KB, and then particularly in communications agency OgilvyOne, where he led an analytical team and marketing projects mainly in the field of telecommunication. Currently, he is the head of the Business Intelligence in Dáme jídlo project. These experiences are trying to pass on to his students at the College of Economics and Management during the courses in Marketing Communications and Marketing Research.
- Čichovský L., Friml K., Marek A., Krejčí A., Stromko B. (2011): Masová, mediální a marketingová komunikace; VŠEM, ISBN : 978-80- 86730- 69-1