VSEM EN > About VŠEM > Structure and People > Educational Departments > Marketing Department

Marketing Department

The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.

Expert consultations

Consultation with the academic staff can be arranged via formulare.vsem.cz.

Department recommends

Study subjects

Innovative strategies	Media Communication
Intercultural marketing	International Marketing
Communication Strategy	New Media
Marketing	Marketing II
Public Relations	PR in Sports
Marketing and Marketing Communications	Advertising
Marketing Human Resources	Advertising and Marketing Communications
Marketing of sport events	Advertising in Sport
Advertising and Marketing Communications	Marketing companies' performance
Advertising Strategy and Planning	Marketing mix
Consumer behavior	Marketing research
Strategic Marketing	Massmedia communication
Market and Consumption	The international environment
Principles of Marketing	Media and advertising environment

< zpět

Mgr. Ivan Rokošný, Ph.D.

Practical Applications

The lecturer worked as an academic assistant in Slovakia and in his research he focused on audiovisual, film and especially digital games. He worked in culture, where he participated in the program structure of cultural centers and also worked as a graphic designer, producer and video editor. He made a short student film, which was a success in Slovakia, the Czech Republic and abroad. He specializes in audiovisual media and art and works as a freelance film journalist. During his professional career, he completed various internships in the Czech Republic, Poland, Malta, Canada and Malaysia.

Publications

Potencial of video games to teach and their application in education. 2017. ISBN 978-80-8105-917-9 – Indexovaný vo Web of Science
Screenshot as an art: an aesthetics of in-game photography. 2018. ISBN 978-80-8105-985-8 – Indexovaný vo Web of Science
Digital Games as a Cultural Phenomenon: A Brief History and Current State. 2018. ISSN 2585-8599 P
Médium fotografie v digitálných hrách. 2019. ISBN 978-80-572-0010-9
How brands use potential in e-sports as a marketing tool. 2019. ISBN 978-80-572-0038-3
Genres vs. Tags: problems with taxonomy of digital games. 2019. ISBN 978-80-572-0015-4 – Indexovaný vo Web of Science.
Komparačná analýza vzniku publika dig. hier na Slovensku a v zahraničí. 2020. ISBN 978-80-572-0053-6
Identita študentského filmového festivalu FREJM. 2020. ISBN 978-80-572-0063-5