Marketing Department
The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.
Expert consultations
Consultation with the academic staff can be arranged via formulare.vsem.cz.
Department recommends
Study subjects
| Innovative strategies | Media Communication |
| Intercultural marketing | International Marketing |
| Communication Strategy | New Media |
| Marketing | Marketing II |
| Public Relations | PR in Sports |
| Marketing and Marketing Communications | Advertising |
| Marketing Human Resources | Advertising and Marketing Communications |
| Marketing of sport events | Advertising in Sport |
| Advertising and Marketing Communications | Marketing companies' performance |
| Advertising Strategy and Planning | Marketing mix |
| Consumer behavior | Marketing research |
| Strategic Marketing | Massmedia communication |
| Market and Consumption | The international environment |
| Principles of Marketing | Media and advertising environment |
Ing. Lucie Černá
Practical Applications
Graduate of the University of Economics in Prague with many years of experience as a marketing manager and lecturer in the world of media and advertising agencies. In practice, she participated in the introduction of many new brands in the Czech Republic and prepared communication campaigns for brands from various fields. The course focuses on marketing strategy and communication, incl. building brand knowledge and advertising campaigns with an interactive and practical approach to the application of new knowledge.
