Marketing Department

The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.

Expert consultations

Consultation with the academic staff can be arranged via formulare.vsem.cz.

Department recommends

Study subjects

Innovative strategies Media Communication
Intercultural marketing International Marketing
Communication Strategy New Media
Marketing Marketing II
Public Relations PR in Sports
Marketing and Marketing Communications Advertising
Marketing Human Resources Advertising and Marketing Communications
Marketing of sport events Advertising in Sport
Advertising and Marketing Communications Marketing companies' performance
Advertising Strategy and Planning Marketing mix
Consumer behavior Marketing research
Strategic Marketing Massmedia communication
Market and Consumption The international environment
Principles of Marketing Media and advertising environment

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doc. Ing. Jan Koudelka, CSc.

doc. Ing. Jan Koudelka, CSc.

Consumer Behaviour, Market and Consumption, Marketing Basics

Born in the year. 1949. After graduating from the Business School of the University of Economics in Prague (1972) has worked as a researcher Research Section of Business faculty. Member of the marketing department of the University of Economics in Prague since its inception in 1990. Habilitated in the year. 1997 thesis on segmentation of consumer markets. Longtime trainer VŠEM. It deals with consumer behavior (especially its cultural and social predispositions), segmentation of consumer markets, marketing research, marketing for consumer markets.

Publicaions

  • Koudelka, J. Spotřebitelé a marketing. Praha: C.H.Beck, 2018. 354 s., ISBN: 978-80-7400-693-7.
  • Koudelka, J. a kolektiv: Představy o těle ve spotřebním světě, Oeconomica, Praha 2011, ISBN 978-80-245-1800-8.
  • Koudelka, J., Spotřební chování, Oeconomica, Praha 2010, ISBN 978-80-245-1698-1.
  • Koudelka, J.: „Kupní chování zákazníků“ a „Segmentace trhu“ in Zamazalová a kol, Marketing, C.H.Beck, 2010, ISBN 978-80-7400-115.
  • Koudelka, J.a kol.: Ženské a mužské role v perspektivě spotřebního marketingu, souborná studie, Oeconomica, Praha, 2008, ISBN 978-80-245-1401-7.
  • Koudelka, J.: Volba tržního segmentu in Synek, M., aj. Firemní analýzy [CD-ROM]. 1. vyd. Praha : Verlag Dashöfer, 2009, ISSN 1803-7739.
  • Koudelka, J., Vávra, O. Marketing: Principy a nástroje. Praha: Vysoká škola ekonomie a managementu 2007, ISBN 978-80-86730-19-6.
  • Koudelka, J. Spotřební chování a segmentace trhu. Praha: Vysoká škola ekonomie a managementu 2006, ISBN 978-80-86730-01-1.
  • Koudelka,J.: Segmentujeme spotřební trhy. Praha: Professional Publishing, 2005, ISBN 80-86419-76-2.
  • Koudelka,J.: Spotřební chování a marketing. Praha: Grada, 1997, ISBN 80-7169-372-3.