Marketing Department
The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.
Expert consultations
Consultation with the academic staff can be arranged via formulare.vsem.cz.
Department recommends
Study subjects
| Innovative strategies | Media Communication |
| Intercultural marketing | International Marketing |
| Communication Strategy | New Media |
| Marketing | Marketing II |
| Public Relations | PR in Sports |
| Marketing and Marketing Communications | Advertising |
| Marketing Human Resources | Advertising and Marketing Communications |
| Marketing of sport events | Advertising in Sport |
| Advertising and Marketing Communications | Marketing companies' performance |
| Advertising Strategy and Planning | Marketing mix |
| Consumer behavior | Marketing research |
| Strategic Marketing | Massmedia communication |
| Market and Consumption | The international environment |
| Principles of Marketing | Media and advertising environment |
doc. Ing. Jan Koudelka, CSc.
Consumer Behaviour, Market and Consumption, Marketing Basics
Born in the year. 1949. After graduating from the Business School of the University of Economics in Prague (1972) has worked as a researcher Research Section of Business faculty. Member of the marketing department of the University of Economics in Prague since its inception in 1990. Habilitated in the year. 1997 thesis on segmentation of consumer markets. Longtime trainer VŠEM. It deals with consumer behavior (especially its cultural and social predispositions), segmentation of consumer markets, marketing research, marketing for consumer markets.
Publicaions
- Koudelka, J. Spotřebitelé a marketing. Praha: C.H.Beck, 2018. 354 s., ISBN: 978-80-7400-693-7.
- Koudelka, J. a kolektiv: Představy o těle ve spotřebním světě, Oeconomica, Praha 2011, ISBN 978-80-245-1800-8.
- Koudelka, J., Spotřební chování, Oeconomica, Praha 2010, ISBN 978-80-245-1698-1.
- Koudelka, J.: „Kupní chování zákazníků“ a „Segmentace trhu“ in Zamazalová a kol, Marketing, C.H.Beck, 2010, ISBN 978-80-7400-115.
- Koudelka, J.a kol.: Ženské a mužské role v perspektivě spotřebního marketingu, souborná studie, Oeconomica, Praha, 2008, ISBN 978-80-245-1401-7.
- Koudelka, J.: Volba tržního segmentu in Synek, M., aj. Firemní analýzy [CD-ROM]. 1. vyd. Praha : Verlag Dashöfer, 2009, ISSN 1803-7739.
- Koudelka, J., Vávra, O. Marketing: Principy a nástroje. Praha: Vysoká škola ekonomie a managementu 2007, ISBN 978-80-86730-19-6.
- Koudelka, J. Spotřební chování a segmentace trhu. Praha: Vysoká škola ekonomie a managementu 2006, ISBN 978-80-86730-01-1.
- Koudelka,J.: Segmentujeme spotřební trhy. Praha: Professional Publishing, 2005, ISBN 80-86419-76-2.
- Koudelka,J.: Spotřební chování a marketing. Praha: Grada, 1997, ISBN 80-7169-372-3.
