Marketing Department

The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.

Expert consultations

Consultation with the academic staff can be arranged via

Department recommends

Study subjects

Innovative strategies Media Communication
Intercultural marketing International Marketing
Communication Strategy New Media
Marketing Marketing II
Public Relations PR in Sports
Marketing and Marketing Communications Advertising
Marketing Human Resources Advertising and Marketing Communications
Marketing of sport events Advertising in Sport
Advertising and Marketing Communications Marketing companies' performance
Advertising Strategy and Planning Marketing mix
Consumer behavior Marketing research
Strategic Marketing Massmedia communication
Market and Consumption The international environment
Principles of Marketing Media and advertising environment

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Mgr. David Matoušek, MBA

Mgr. David Matoušek, MBA

Marketing on Instagram, Social Media Marketing

Graduate of the Faculty of Education, University of Hradec Králové and MBA at National Sun Yat-sen University (Taiwan). He started his career at Google, worked as the Marketing Director of VŠEM, and for the last two years he led the communication campaigns of LMC (, He currently works as a marketing consultant.


  • MATOUŠEK, D. Marketing of a Foreign Automotive Brand: The Case of Skoda in Taiwan: Evaluation of a Marketing Strategy with a Focus on Consumer Culture Theory and Country of Origin Effects. Saarbrucken: VDM Verlag, 2009. ISBN 978-36-391-6234-9.

Pedagogical activities

  • Vysoká škola ekonomie a managementu (2009 - současnost): Strategický marketing, Mezinárodní marketing, Marketing Management


  • ACBSP annual conference, Indianapolis – USA, 2011
  • Google EMEA annual conference, Killarney - Ireland,  2010
  • Seminar Business Intelligence. HvA HES School of Economics and Business & Univerzita Hradec Králové, Hradec Králové, 2006.