The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.
Consultation with the academic staff can be arranged via formulare.vsem.cz.
|Innovative strategies||Media Communication|
|Intercultural marketing||International Marketing|
|Communication Strategy||New Media|
|Public Relations||PR in Sports|
|Marketing and Marketing Communications||Advertising|
|Marketing Human Resources||Advertising and Marketing Communications|
|Marketing of sport events||Advertising in Sport|
|Advertising and Marketing Communications||Marketing companies' performance|
|Advertising Strategy and Planning||Marketing mix|
|Consumer behavior||Marketing research|
|Strategic Marketing||Massmedia communication|
|Market and Consumption||The international environment|
|Principles of Marketing||Media and advertising environment|
Mgr. David Matoušek, MBA
Marketing on Instagram, Social Media Marketing
Graduate of the Faculty of Education, University of Hradec Králové and MBA at National Sun Yat-sen University (Taiwan). He started his career at Google, worked as the Marketing Director of VŠEM, and for the last two years he led the communication campaigns of LMC (Jobs.cz, Prace.cz). He currently works as a marketing consultant.
- MATOUŠEK, D. Marketing of a Foreign Automotive Brand: The Case of Skoda in Taiwan: Evaluation of a Marketing Strategy with a Focus on Consumer Culture Theory and Country of Origin Effects. Saarbrucken: VDM Verlag, 2009. ISBN 978-36-391-6234-9.
Vysoká škola ekonomie a managementu (2009 - současnost): Strategický marketing, Mezinárodní marketing, Marketing Management
- ACBSP annual conference, Indianapolis – USA, 2011
- Google EMEA annual conference, Killarney - Ireland, 2010
- Seminar Business Intelligence. HvA HES School of Economics and Business & Univerzita Hradec Králové, Hradec Králové, 2006.