Marketing Department

The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.

Expert consultations

Consultation with the academic staff can be arranged via

Department recommends

Study subjects

Innovative strategies Media Communication
Intercultural marketing International Marketing
Communication Strategy New Media
Marketing Marketing II
Public Relations PR in Sports
Marketing and Marketing Communications Advertising
Marketing Human Resources Advertising and Marketing Communications
Marketing of sport events Advertising in Sport
Advertising and Marketing Communications Marketing companies' performance
Advertising Strategy and Planning Marketing mix
Consumer behavior Marketing research
Strategic Marketing Massmedia communication
Market and Consumption The international environment
Principles of Marketing Media and advertising environment

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Ing. Bohuslav Bohuněk

Ing. Bohuslav Bohuněk

Public Relations

After graduating from the University of Economics in Prague, Faculty of Business, joined as editor of the Strategy. In 2000 he co-founded the weekly Marketing & Media (publishing house Economia), where he served as Head of Marketing section and later deputy editor. In 2004 he was in appointed the head same publishing the magazine Trend Marketing. In addition to his editorial work co-organized and moderated by the marketing conferences and lectures.


  • J.Koudelka, B.Bohuněk: Případové studie ze spotřebního marketingu, Oeconomica, 2007, ISBN 8024513064, 9788024513065