Marketing Department
The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.
Expert consultations
Consultation with the academic staff can be arranged via formulare.vsem.cz.
Department recommends
Study subjects
| Innovative strategies | Media Communication |
| Intercultural marketing | International Marketing |
| Communication Strategy | New Media |
| Marketing | Marketing II |
| Public Relations | PR in Sports |
| Marketing and Marketing Communications | Advertising |
| Marketing Human Resources | Advertising and Marketing Communications |
| Marketing of sport events | Advertising in Sport |
| Advertising and Marketing Communications | Marketing companies' performance |
| Advertising Strategy and Planning | Marketing mix |
| Consumer behavior | Marketing research |
| Strategic Marketing | Massmedia communication |
| Market and Consumption | The international environment |
| Principles of Marketing | Media and advertising environment |
Ing. Bohuslav Bohuněk
Public Relations
After graduating from the University of Economics in Prague, Faculty of Business, joined as editor of the Strategy. In 2000 he co-founded the weekly Marketing [&] Media (publishing house Economia), where he served as Head of Marketing section and later deputy editor. In 2004 he was in appointed the head same publishing the magazine Trend Marketing. In addition to his editorial work co-organized and moderated by the marketing conferences and lectures.
Publications
- J.Koudelka, B.Bohuněk: Případové studie ze spotřebního marketingu, Oeconomica, 2007, ISBN 8024513064, 9788024513065
