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Marketing Department

The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.

Expert consultations

Consultation with the academic staff can be arranged via formulare.vsem.cz.

Department recommends

Study subjects

Innovative strategies	Media Communication
Intercultural marketing	International Marketing
Communication Strategy	New Media
Marketing	Marketing II
Public Relations	PR in Sports
Marketing and Marketing Communications	Advertising
Marketing Human Resources	Advertising and Marketing Communications
Marketing of sport events	Advertising in Sport
Advertising and Marketing Communications	Marketing companies' performance
Advertising Strategy and Planning	Marketing mix
Consumer behavior	Marketing research
Strategic Marketing	Massmedia communication
Market and Consumption	The international environment
Principles of Marketing	Media and advertising environment

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Ing. Bohuslav Bohuněk

Public Relations

After graduating from the University of Economics in Prague, Faculty of Business, joined as editor of the Strategy. In 2000 he co-founded the weekly Marketing & Media (publishing house Economia), where he served as Head of Marketing section and later deputy editor. In 2004 he was in appointed the head same publishing the magazine Trend Marketing. In addition to his editorial work co-organized and moderated by the marketing conferences and lectures.