Marketing Department
The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.
Expert consultations
Consultation with the academic staff can be arranged via formulare.vsem.cz.
Department recommends
Study subjects
| Innovative strategies | Media Communication |
| Intercultural marketing | International Marketing |
| Communication Strategy | New Media |
| Marketing | Marketing II |
| Public Relations | PR in Sports |
| Marketing and Marketing Communications | Advertising |
| Marketing Human Resources | Advertising and Marketing Communications |
| Marketing of sport events | Advertising in Sport |
| Advertising and Marketing Communications | Marketing companies' performance |
| Advertising Strategy and Planning | Marketing mix |
| Consumer behavior | Marketing research |
| Strategic Marketing | Massmedia communication |
| Market and Consumption | The international environment |
| Principles of Marketing | Media and advertising environment |
Ing. Monika Ryšavá
Practical Applications
Work experience
- University of Economics, Prague - 1991-1996
- Nestlé Chocolate Factory - 1996-1999
- SCA Hygiene Products - 1999-2002
- University of Economics, Prague - 2011-2013
- Colgate Palmolive - 2013-2015
- Kunín-Lactalis Dairy - 2015-2018
- Albert - 2018-2019
- Marketing consultant - 2020-present
Publications
- RYŠAVÁ, M., ŠTĚDROŇ B., Mezinárodní marketing a informační technologie, Praha, Wolteres Kluwer, 2011
