Marketing Department

The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.

Expert consultations

Consultation with the academic staff can be arranged via formulare.vsem.cz.

Department recommends

Study subjects

Innovative strategies Media Communication
Intercultural marketing International Marketing
Communication Strategy New Media
Marketing Marketing II
Public Relations PR in Sports
Marketing and Marketing Communications Advertising
Marketing Human Resources Advertising and Marketing Communications
Marketing of sport events Advertising in Sport
Advertising and Marketing Communications Marketing companies' performance
Advertising Strategy and Planning Marketing mix
Consumer behavior Marketing research
Strategic Marketing Massmedia communication
Market and Consumption The international environment
Principles of Marketing Media and advertising environment

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Ing. Monika Ryšavá

Ing. Monika Ryšavá

Practical Applications

Work experience

  • University of Economics, Prague - 1991-1996
  • Nestlé Chocolate Factory - 1996-1999
  • SCA Hygiene Products - 1999-2002
  • University of Economics, Prague - 2011-2013
  • Colgate Palmolive - 2013-2015
  • Kunín-Lactalis Dairy - 2015-2018
  • Albert - 2018-2019
  • Marketing consultant - 2020-present

Publications

  • RYŠAVÁ, M., ŠTĚDROŇ B., Mezinárodní marketing a informační technologie, Praha, Wolteres Kluwer, 2011