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Marketing Department

The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.

Expert consultations

Consultation with the academic staff can be arranged via formulare.vsem.cz.

Department recommends

Study subjects

Innovative strategies Media Communication
Intercultural marketing International Marketing
Communication Strategy New Media
Marketing Marketing II
Public Relations PR in Sports
Marketing and Marketing Communications Advertising
Marketing Human Resources Advertising and Marketing Communications
Marketing of sport events Advertising in Sport
Advertising and Marketing Communications Marketing companies' performance
Advertising Strategy and Planning Marketing mix
Consumer behavior Marketing research
Strategic Marketing Massmedia communication
Market and Consumption The international environment
Principles of Marketing Media and advertising environment

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Ing. Aleš Marek, Ph.D.

Ing. Aleš Marek, Ph.D.

Marketing Mix, Marketing Communication

Graduated University of Chemical Technology in Prague, majoring in Economics and Management (2000), thesis entitled "Software in support of quality control". He completed his doctorate at the University of Chemical Technology with a dissertation on "Managing a modern lifestyle brand in the category of OTC medicines" (2008).

Publications

  • Marek A., Zubní hygiena pro mladé, Marketing&Media, 7.4.2003
  • Schreier M., Úsměv bez kazů už nestačí,  Marketing&Media , 12. 5. 2003
  • Čechová R., Náhradní nikotinová léčba má u nás slibnou budoucnost. Do tří let by se trh mohl zpětinásobit. Překročí tak miliardu korun, Marketing&Media,  14. 2. 2005
  • Hrazdil J., Trendy: lepší je nekouřit, Zboží & Prodej, 18.5.2005
  • Lysáková J., Zubní pasty se specializují, Zboží & Prodej, 7.8.2006
  • Vlček P., Stále platí, že 60 % kuřáků by chtělo přestat, ale doopravdy to zkusí jen 10 %. Inspiraci najdou v lednu., Marketing&Media,  29. 1. 2007
  • Vlček P.,Tři hráči na malém dvorku, Marketing&Media, 29.1.2007