Marketing Department

The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.

Expert consultations

Consultation with the academic staff can be arranged via formulare.vsem.cz.

Department recommends

Study subjects

Innovative strategies Media Communication
Intercultural marketing International Marketing
Communication Strategy New Media
Marketing Marketing II
Public Relations PR in Sports
Marketing and Marketing Communications Advertising
Marketing Human Resources Advertising and Marketing Communications
Marketing of sport events Advertising in Sport
Advertising and Marketing Communications Marketing companies' performance
Advertising Strategy and Planning Marketing mix
Consumer behavior Marketing research
Strategic Marketing Massmedia communication
Market and Consumption The international environment
Principles of Marketing Media and advertising environment

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Ing. Jana Herotová

Ing. Jana Herotová

Marketing, Media and Advertising Environment, Market and Consumption, Mass and Media Communication, Advertising Strategy and Planning

Graduate of Faculty of Economics and Management at Czech University of Life Sciences. Worked in the press department at Coca-Cola company and in manager positions in marketing department of pharmaceutical company GSK. Now devotes her time to pedagogy and works as a freelance marketing consultant.