Marketing Department
The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.
Expert consultations
Consultation with the academic staff can be arranged via formulare.vsem.cz.
Department recommends
Study subjects
Innovative strategies | Media Communication |
Intercultural marketing | International Marketing |
Communication Strategy | New Media |
Marketing | Marketing II |
Public Relations | PR in Sports |
Marketing and Marketing Communications | Advertising |
Marketing Human Resources | Advertising and Marketing Communications |
Marketing of sport events | Advertising in Sport |
Advertising and Marketing Communications | Marketing companies' performance |
Advertising Strategy and Planning | Marketing mix |
Consumer behavior | Marketing research |
Strategic Marketing | Massmedia communication |
Market and Consumption | The international environment |
Principles of Marketing | Media and advertising environment |

Ing. Jana Herotová
Marketing, Media and Advertising Environment, Market and Consumption, Mass and Media Communication, Advertising Strategy and Planning
Graduate of Faculty of Economics and Management at Czech University of Life Sciences. Worked in the press department at Coca-Cola company and in manager positions in marketing department of pharmaceutical company GSK. Now devotes her time to pedagogy and works as a freelance marketing consultant.