Marketing Department

The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.

Expert consultations

Consultation with the academic staff can be arranged via formulare.vsem.cz.

Department recommends

Study subjects

Innovative strategies Media Communication
Intercultural marketing International Marketing
Communication Strategy New Media
Marketing Marketing II
Public Relations PR in Sports
Marketing and Marketing Communications Advertising
Marketing Human Resources Advertising and Marketing Communications
Marketing of sport events Advertising in Sport
Advertising and Marketing Communications Marketing companies' performance
Advertising Strategy and Planning Marketing mix
Consumer behavior Marketing research
Strategic Marketing Massmedia communication
Market and Consumption The international environment
Principles of Marketing Media and advertising environment

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Ing. Martin Ptáčník

Ing. Martin Ptáčník

Practical Applications

Graduate of the University of Economics in Prague, Faculty of International Relations, and a minor in Commercial Communication.

In the field of sports and sports marketing, he has been working in practice throughout his professional career, both in the organization of events such as the World Cup and the agency or client in the preparation and implementation of marketing campaigns and activations.