Marketing Department

The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.

Expert consultations

Consultation with the academic staff can be arranged via

Department recommends

Study subjects

Innovative strategies Media Communication
Intercultural marketing International Marketing
Communication Strategy New Media
Marketing Marketing II
Public Relations PR in Sports
Marketing and Marketing Communications Advertising
Marketing Human Resources Advertising and Marketing Communications
Marketing of sport events Advertising in Sport
Advertising and Marketing Communications Marketing companies' performance
Advertising Strategy and Planning Marketing mix
Consumer behavior Marketing research
Strategic Marketing Massmedia communication
Market and Consumption The international environment
Principles of Marketing Media and advertising environment

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Ing. Vít Pekárek, Ph.D.

Ing. Vít Pekárek, Ph.D.

Practical Applications

Graduate of the University of Economics in Prague, engineering studies at the Faculty of Business Administration, doctoral studies at the University of Economics, Prague, international economic relations. More than fifteen years of experience in the field of product development for the leisure industry.

Pedagogical activities

  • Vysoká škola Karlovy Vary, Statistické metody v herním průmyslu.
  • ZČU Plzeň, Herní průmysl v ekonomice.
  • VŠE Praha, v rámci předmětu Chování spotřebitele a psychologie trhu, kurz Úvod do chování spotřebitele v herním průmyslu.


  • 2016 - Training Workshop for National Meteorological and Hydrological Services (NMHSs) on Designing Socio-Economic Benefits Studies of Meteorological/Hydrological Services and Products for Members in Regional Association VI (Europe), Chorvatsko
  • 2012 - Business Intelligence: best practice / The art of information exchange, Španělsko. Konference oborových analytiků zaměřená na Business Intelligence v leisure industry