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Marketing Department

The Departmen of Marketing is a professional academic department, which provides lectures in their areas of bachelor's, master's and MBA studies.

Expert consultations

Consultation with the academic staff can be arranged via formulare.vsem.cz.

Department recommends

Study subjects

Innovative strategies Media Communication
Intercultural marketing International Marketing
Communication Strategy New Media
Marketing Marketing II
Public Relations PR in Sports
Marketing and Marketing Communications Advertising
Marketing Human Resources Advertising and Marketing Communications
Marketing of sport events Advertising in Sport
Advertising and Marketing Communications Marketing companies' performance
Advertising Strategy and Planning Marketing mix
Consumer behavior Marketing research
Strategic Marketing Massmedia communication
Market and Consumption The international environment
Principles of Marketing Media and advertising environment

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Ing. Helena Cetlová

Ing. Helena Cetlová

Mass and Media Communication

Education

  • 2019 - present: University of Economics and Management VŠEM, Marketing management, doctoral studies
  • 1994: International Finacial Executive Program Curtis L. Carlson School of Management, USA
  • 1986–1987: University of Economics, Prague, majoring in Finance and Credit, postgraduate studies
  • 1964–1969: University of Economics, Prague, Faculty of Commerce, internal trade

Work experience

  • 2020 - present: AMBIS, university, a.s.
  • 2017–2020: University of Regional Development and Banking Institute-AMBIS, a.s
  • 1999–2017: Banking Institute College
  • 2003 - present: Self-employed in the field of marketing and marketing communication and online marketing, incl. teaching activities and processing of commercial research, marketing and communication analyzes, strategies and plans
  • 2001–2008: BCNet, s.r.o., Director of Sales and Marketing (website creation and maintenance and online marketing),
  • 1989–2001: Československá obchodní banka, a.s., Marketing Director
  • 1972–1988: Ministry of Finance of the Czech Republic, expert clerk, secretary of the college of the minister
  • 1969–1972: Department of State Administration, research assistant

Publications

  • CETLOVÁ, H., E. VELINOV, Y.LEROY. Proceedings of the International Conference “Engineering Innovations and Sustainable Development, Springer Nature Switzerland AG, 2021
  • CETLOVÁ, H., R. MARCINÍK, E. VELINOV. Research into Online Marketing Activities and Tools for Measuring their Efficiency by Enterpreneurs in the Czech Republic. In: Socioekonomické a humanitní studie 1/ 2020 Vol.11
  • CETLOVÁ, H., N. NĚMEČKOVÁ, Kvalitativní analýza informačních nástrojů pro exportéry se zaměřením na magazín Český export a podnikání. Smluvní marketingový výzkum AMBIS vysoká škola, a.s., 2020
  • CETLOVÁ, H., E. VELINOV. Online Marketing activiti es and Marketing Communicatio Tools in Czech small and medium-sizes Enterprices. In: Conference Marketing Identity 2019: Offline is the new Online. Date: 5th – 6th November 2019, Univerzita sv. Cyrila a Metoda v Trnave, Slovensko
  • CETLOVÁ, H. The Impacts of the Revolution 4.0 to Marketing and Marketing Communication. In: Professional Publishing 2019. Conference Proceedings from the International Scientic.Conference creative strategy/strategy of creativity: Trends in creative marketing communication April 25, 2019, University of Creative Communication, Czech Republic ISBN 978-80-8826-038-7.
  • ORT, P. a kol. – O. Šeflová, H. Cetlová, R. Scheiderová, J Heralová. Cenové mapy České republiky – Cena jako marketingový nástroj. 1. aktualizované vydání 2/019, Praha, Verlag Dashöfer, 2019. ISBN 978-80-8796-339-5.
  • CETLOVÁ, H., VELINOV, E. Online Marketing activities and Marketing Communicatio Tools in Czech small and medium-sizes Enterprices. In: Conference Marketing Identity 2019: Offline is the new Online. Date: 5th – 6th November 2019, Univerzita sv. Cyrila a Metoda v Trnave, Slovensko
  • CETLOVÁ, H., E. VELINOV, Pilotní výzkum využívání online marketingových aktivit a nástrojů měření jejich efektivnosti podnikatelskými subjekty v ČR v segmentu OSVČ a MSP, smluvní výzkum pro STAMP Středočeskou asociací manažerek a podnikatelek, 2019

Pedagogical activities

  • 2020- dosud AMBIS vysoká škola, a.s.
  • 2017–2020 Vysoká škola regionálního rozvoje a Bankovní institut-AMBIS, a.s
  • 2015–2019 Škoda auto vysoká škola (ŠAVŠ)
  • 2013–2015 Vysoké škole ekonomie a management (VŠEM)
  • 1999–2017 Bankovní institut vysoká škola
  • 1995-1999 Bankovní institut, a.s
  • Lektorská činnost pro Czech Invest, Altus, Polytechnu, Volonté a další organizace

Grants and memberships

  • Středočeská asociace manažerek a podnikatelek (prezidentka)
  • Správní rada České transplantační nadace Karla Pavlíka

Conferences

  • Conference Marketing Identity 2019: Offline is the new Online. Date: 5th – 6th November 2019, Univerzita sv. Cyrila a Metoda v Trnave, Slovensko
  • Conference Proceedings from the International Scientic.Conference creative strategy/strategy of creativity: Trends in creative marketing communication April 25, 2019, University of Creative Communication, Czech Republic