VSEM EN > Studies at VSEM > Summer School

Summer School

Challenge yourself in international summer classes. Earn credits, gain new professional skills and meet people from different countries.
  • Lectures
  • Case studies
  • Team project
  • Leisure activities

Summer School of Marketing and Management - Focused on Brewing Industry

Term 30th July – 10th August 2012
Application deadline 1st July 2012
Language English
Form of study Special course in the sense of life-long learning
Course completion Certificate - based on attendance and the successful presentation and defense of a team project
Credits 5 ECTS 
Minimum number of students 20
Maximum number of students 45
Entry requirements English at intermediate level
Assessment methods Developing and presenting a team project on the business strategy for a selected market
Learning outcomes After the completion of the course, the participants will be able to understand the concepts of international marketing, apply the business principles in various cultural settings and use their analytical, creative and project-management skills better
Objectives and contents: Summer School is aimed at obtaining comprehensive knowledge, practical skills and competencies in marketing and management.

Czech Republic is known worldwide as a renowned producer of high quality beer. Therefore the knowledge, skills and competencies in marketing and management are explained on the example of the brewing industry, management of breweries and bier labels’ marketing.
  • After the course completion, the participants will be able to understand the marketing mix, branding, marketing research and international marketing.
  • Participants become familiar with export potential and export opportunities with the support of financial products and derivatives.
  • Attention is paid also to the strategic and process management, investment management, capital and financial structure of the brewery.
  • Participants prepare strategic projects and plans including decisions about the further development of the company.
Course fee EUR 650 
EUR 350 (without accommodation)
Services included Lectures, study material, accommodation, lunches on the lecture days, Prague public transport fare, leisure activities, optional trips and tours
Application form DOWNLOAD HERE (doc)

For more information about the summer courses, please contact: international@vsem.cz
 
[cnw:counter]